If i was to market my thriller opening there is a range of different techniques I would use to ensure that it has the best distribution and therefore a wider audience. The main marketing technique I will use will be social media as this allows the thriller opening to be forwarded and shared on sites like Instagram and Facebook. This method is quick, low budgeted and easy to get a film known to people around the world. This is viral marketing. Social media also fits in with my target audience as that age group will be more prone to use it more. As well as social media, I will also put posters up around the places where my target audiences are likely to be, e.g a shopping center. This is so people that don't go on social media as much will still know about the film and also so that the film can also be considered by people that are not in our target audience. Little adverts on social media sites, such as YouTube, will be a good and effective way to market a film as the advert will tend to be repeated on different videos and therefore it will stay in people's minds. Digital technology seems to be the most effective and reliable way of marketing a media project as technology seems to be vastly taking over things like magazines and newspapers.
Stranger Things used similar marketing to this. Since it is an online show, they made sure to used a lot of online marketing so that they could reach their audience. Some of these things were...
Having the music streaming Spotify match their users with the Stranger Things character they have the most psychological affinity with.
Having one of the character favorite's from the show host a Netflix binge show with PlayStation offering attendance to it as a prize
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